As you walk along the streets of any place in Uganda. one thing that stands out is the Rolex stalls, with high raised charcoal stoves and fire burning.
With someone flipping chappatis on the frypan while the other is chopping veggies and whisking eggs to be fried. The fried eggs and veggies are then rolled into one or two chappatis, and a Rolex is made.
It is referred to as a Rolex because of the art of rolling eggs and veggies into a chappati.
So in Uganda, a Rolex doesn’t only stand for a fancy, expensive watch but also refers to a delicious snack and here they derived the proverb “We don’t wear Rolex, we eat them.”
The rolex is said to have originated from Busoga in the eastern region of Uganda, and it is believed that people from Busoga make the best Rolexes.
A Rolex is a go-to snack for most people in Uganda because it can be found in many places. it also takes less time to be prepared, within 5 to 10 minutes you can have one ready to eat.
Rolexes are also popular because they are affordable, the price of a Rolex starts from 1000ugx which is about 0.26 USD and so many people can afford them.
You can’t go hungry in uganda, when a Rolex Is this cheap.
For many years, Rolexes were mostly eaten by the locals and students at University and not by the elite class in the country.
They didn’t take on the Rolex trend because they were considered as street food, too cheap and unhygienic.
So Uganda, embarked on a marketing strategy for the Rolex, and they established an annual Rolex festival that has successfully been running for four editions now.
The Rolex festivals and other drives in place by the tourism body in Uganda have re-shaped the image of the Ugandan delicacy.
Because of the rebranding of the Rolex to attract the elite class.
In some places, Rolexes now go for as high as 25,000Ugx or more which is about 6.5 dollars. I guess once you increase the price of something, the rich are then hooked.
It started as a street food but now you can find Rolexes on the menu of restaurants and hotels. Rolexes are also one of the snacks served on the Uganda airlines.
Despite the fact that Rolexes were initially made with eggs, today’s ingredients in a Rolex have been diversified. so one can have a Rolex with beef, chicken, pork, etc
You just have to name it, and you will have it.
On the other hand, it’s not just a celebrated Ugandan delicacy, but it is a source of employment for many youths in Uganda, and a source of income to many farmers who grow vegetables and those that practice animal husbandry.
It’s great that many people actually benefit from Rolexes.
I always dream, that one day a Ugandan Rolex franchise will sell licenses to the rest of the world.
So that we can share our love with everyone else.
But before that happens, the next time you are in or planning to visit Uganda. Don’t forget to grab yourself a Rolex with “Nyanya mbiisi” for a yummy, delicious taste. Trust me, you won’t regret it.